Stop asking your users what they want

 By Medium - 2021-01-27

Description

If you’re making and selling a product, you need to know your customers. After all, they’re the people you’re trying to make happy, so it pays to know what’ll be good for them. User interviews are a…

Summary

  • Four common questions you should avoid to improve the quality of your user interviews If you’re making and selling a product, you need to know your customers.
  • Sometimes you’ll show them things like prototypes to gain further insights.
  • The thing you’re trying to measure is if the feature you’ve designed will solve known pain points in certain situations.
  • It also helps to do some research and write a script that asks questions that are relevant to your interviewees.

 

Topics

  1. UX (0.65)
  2. Management (0.11)
  3. NLP (0.07)

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