Understanding the Product Lifecycle

Description

Summary

• Popular Solutions XM Services World-class advisory, implementation, and support services from industry experts and the XM Institute.
• That might include customer focus groups, interviews, max-diff surveys, and concept test surveys, all of which inform the route to success using customer-backed data.
• Now that customers are in direct contact with your product, there’s a huge opportunity to collect experience data about the product’s performance, the marketing messages around it, and how it’s perceived in terms of value.
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