Customer experience management in the age of big data analytics: A strategic framework

 By sciencedirect - 2021-03-11

Description

Customer experience (CX) has emerged as a sustainable source of competitive differentiation. Recent developments in big data analytics (BDA) have expo…

Summary

  • Abstract Customer experience (CX) has emerged as a sustainable source of competitive differentiation.
  • His work has appeared in, for example, the Journal of Service Research and Journal of Business Research.
  • His research interests lie in the areas of marketing research and analytics and their applications in retailing and pricing and digital marketing.
  • His work appears in the Journal of Marketing Research and the Journal of Business Research.

 

Topics

  1. UX (0.23)
  2. Management (0.15)
  3. Backend (0.09)

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