Description
The first trillion-dollar companies are platform-based. Challenges and opportunities lie ahead.
Summary
- Topics Disruption 2020 What will it take to innovate and compete over the next decade?
- At the time, these included companies such as Ant Financial (an affiliate of Alibaba), Uber, Didi Chuxing, Xiaomi, and Airbnb.2 But the path to success for a platform venture is by no means easy or guaranteed, nor is it completely different from that of companies with more-conventional business models.
- These observations are common sense, but amid all the hype over digital platforms — a phenomenon we sometimes call platformania — common sense hasn’t always been so common.
- In 2015, we undertook a new round of research aimed at analyzing the evolution of platforms and their long-term performance versus that of conventional businesses.