Psychological principles for every product designer

Description

Summary

• It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need.
• These stories might expose a fallacy in judgement because in reality, for one success story there are tens of thousands of stories of failure that may not be focused on because of a survivorship bias.
• One way to implement this is by designing products that have similar design conventions as their counterparts.
• In the decision-making process for business/design or anything, every angle and variable should be factored in, to avoid survivorship bias.