How a global startup used first-party data to enhance machine learning

By Think with Google - 2020-12-23

Description

Learn how a global startup boost their machine learning by using first-party data.

Summary

  • Share this page How a global startup used first-party data to enhance machine learning How a global startup used first-party data to enhance machine learning Spyros Plessas, Zoran Arsovski /October 2020 Share this page Close Link Copied How a global startup used first-party data to enhance machine learning Spyros Plessas, Zoran Arsovski October 2020 Machine learning has had a profound impact on advertising.
  • Putting this data to work can drive more conversions and a higher return on investment.
  • We witnessed the true power of using our own data to improve the algorithms.
  • After seeing the success of the campaign, the teams look to continue to optimise by increasing the frequency of offline conversion uploads ⁠— making sure to incorporate conversion metrics daily in order to improve the real-time signals in Google Ads.

 

Topics

  1. Backend (0.38)
  2. Machine_Learning (0.26)
  3. Database (0.14)

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