A Product Manager’s Guide to Experimentation

 By Medium - 2020-10-17

Description

What makes aLearn how you can validate your hypotheses with A/B testing and how to build a culture of experimentation. Author: Alex…

Summary

  • A/B Testing + Product Management Product Managers develop hypotheses on an almost daily basis.
  • How Can You Create a Testing Culture?
  • Start by identifying a few very high impact tests Very clearly define the hypotheses of these tests, how they will be tested, what metrics you expect to impact, and how you’ll determine which testing cohort won.
  • Results are also a great chance to share additional follow-up hypotheses and gather additional experiment ideas from others in the business.

 

Topics

  1. Management (0.33)
  2. UX (0.21)
  3. Backend (0.04)

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