Description
The success or failure of a CMO's tenure is often dictated by the degree of alignment on the role, business priorities and scope of responsibility. Use a 6-phase approach anchored in effective communi ...
Summary
- November 24, 2020 Contributor: CMOs are no longer just a bullhorn for the company brand.
- Together, the six overlapping phases enable the CMO to establish clear expectations with the CEO, talk with customers, assess the marketing team, establish priorities, build key relationships and show quick wins How Do Your Investments and Priorities Compare to Your Peers?
- Prepare (Days −10 to 15) The Prepare phase is all about assessing, or reassessing, cultural fit with the organization, understanding CEO expectations and developing conversational fluency.