Platforms, bundling and kill zones

 By Benedict Evans - 2020-12-29

Description

What does it mean when Google, Microsoft or Apple turn your whole company into a feature? When do we let a tech giant build and when do we call the anti-trust lawyers? And what does that mean for Spot ...

Summary

  • In the 1980s, if you installed a word processor or spreadsheet program on your PC, they wouldn’t come with word counts, footnotes or charts.
  • But this is a fuzzy definition, and changes over time.
  • It’s harder to see how this would work on iOS or Android, where the issue is not one app but every app that comes on your new phone - do you want 20 choice screens?
  • Google could give you a choice screen to pick whether you see reviews from Google or Yelp embedded in the results page when you search for a restaurant, but Yelp doesn’t actually want you to see a summary of Yelp reviews on Google - it wants Google to link you to Yelp’s own site.

 

Topics

  1. Backend (0.21)
  2. UX (0.18)
  3. Mobile (0.17)

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