UX Psychology #2: increasing conversions with the Decoy Effect

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Summary

• increasing conversions with the Decoy Effect The cognitive bias that makes us proud of being made fools of.
• Those big price differences implied there’s the worst, the average, and the best model—and their features backed this perception since it got better the more you paid for it — thus making the buying process pretty rational.
• Well, many (if not most) people don’t like to show off buying the best stuff (X), but they definitely don’t want to be embarrassed by having the worst either (8), thus putting a spotlight on the Centre Stage where the 8 Plus lied with average features for a $200 price cut.
• People only bought the 8 Plus because it was reasonably inferior.