The Psychology of User Decisions

By DEV Community - 2020-11-27

Description

We like to apply labels to users: they’re irrational, lazy, unpredictable, rushed, and so on. To som...

Summary

  • Heuristics Human beings use psychological tactics and biases to get to decisions quickly.
  • It's quite rational to take advantage of heuristics as a user because… In the digital world, there's very little penalty for being wrong.
  • Guessing wrong on a link and hitting the back button is still more efficient than reading the whole page to find an exact match.
  • Loss Aversion Losses loom larger than gains in our minds.

 

Topics

  1. UX (0.53)
  2. Machine_Learning (0.05)
  3. Management (0.04)

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