Description
We like to apply labels to users: they’re irrational, lazy, unpredictable, rushed, and so on. To som...
Summary
- Heuristics Human beings use psychological tactics and biases to get to decisions quickly.
- It's quite rational to take advantage of heuristics as a user because… In the digital world, there's very little penalty for being wrong.
- Guessing wrong on a link and hitting the back button is still more efficient than reading the whole page to find an exact match.
- Loss Aversion Losses loom larger than gains in our minds.