Unleashing Spotify’s social capabilities — a UI/IX Case study

By Medium - 2020-11-29

Description

A Whole New Spotify, Reimagined.

Summary

  • Unleashing Spotify’s social capabilities — a UI/IX Case study Multiple Birds With One Stone Remember the time when hopping between application was a thing.
  • Spotify Application Audit (2020) Conducting UX Research After familiarising myself with the company, the next step is to conduct a User Experience Research to better know the needs and requirements of Spotify users.
  • Therefore, a qualitative approach to the research was needed to get an in-depth understanding of why users do what they do.
  • I first created a task flow that identified a key task that all users complete in an identical way.

 

Topics

  1. UX (0.57)
  2. Management (0.12)
  3. NLP (0.07)

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