13 expert opinions on how to balance business and user objectives

 By userzoom - 2020-11-30

Description

How do you argue against what may seem like making more money? Easy... focus on the user.

Summary

  • Remember, it’s a marathon, not a sprint You can’t reach your business objectives at the expense of those of your users.
  • Then let the A/B test results speak for themselves, in terms of impact on conversion rate and revenue – the results will help educate HiPPOs (Highest Paid Person’s Opinions) who may often believe that their business objectives are more important than user needs.
  • I think people are focusing too much on getting a good product for the user.
  • It can be hard to explain – or even to see – how that hurts a company in the long term, but over time, it will train users to spend less time on the site and bounce more often.

 

Topics

  1. UX (0.57)
  2. Management (0.16)
  3. Backend (0.03)

Similar Articles

When is the Best Time to Sell Your Business

By StartUp Mindset - 2016-06-30

Running a startup is a lot of fun.  Creating, problem solving, and adding value to the marketplace is a special feeling.  Most likely, you became an entrepreneur because you love what you do.  There a ...

Why User Experience Matters

By Creative Agency Talk - 2016-04-07

We can all agree that design is important, and it’s even better when something that looks good works well. So, then why is user experience such a hard sell for some? With regard to design, UX is just

What Makes a Good User Experience? | Adobe XD

By Ideas - 2021-02-24

What is a good user experience? While often subjective, these principles can help us evaluate what is good, & what might detract from a positive experience.

Design Thinking Phase 5 - How to Test Effectively

By workshopper - 2020-11-20

Testing provides the guidance and validation that design teams need in order to create great products. User testing can be inspiring and can help to work out any flaws that a product has before being ...