How Artificial Intelligence Is Helping Companies Identify And Nail New Product Opportunities

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Summary

• AI Generated Clusters of Startup Types in the Sensors and Wearable Devices Markets Quid Artificial intelligence is helping companies identify new product opportunities and iterate quickly to get them closer to perfection in a number of different ways.
• A bot asked consumers questions regarding flavor preferences about different beer prototypes to get feedback.
• Amount of investment in each market segment each quarter Quid CPG Product R&D and Consumer Testing Acceleration Start-up Turing Labs (www.turingsaas.com), backed by Y Combinator, Moment Ventures, and Eric Reis, Author of The Lean Startup, is using its AI software to supplement, expedite and reduce the cost of R&D for CPGs and retailers who make household products and foods.
• Turing also quantifies “human data” (the knowledge of the R&D and marketing research teams), and adds this to the mix, to predict how changes in ingredients will impact formulas, costs, and consumer interest in the products.