Inside the Surprisingly Big Business of Spotify’s Secretive White-Noise Spammers

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Summary

• Ever played some white noise on Spotify while you fall asleep?
• The copyright information Spotify displays on these tracks and albums rarely matches up with a publishing company that has an actual public presence of some kind.
• He and his business partner (Lullify is a two-person company that works with contractors, according to Zajda) have created Lullify-specific Spotify pages, social profiles for the company, and a slick website.
• I do know that Ameritz rereleases these albums dozens of times on Spotify with varying names, listing orders, and artwork mostly in an attempt to keep their album at the top as the ‘latest release’ on their artist pages, and that’s basically the full-time job of at least 10 different people (literally to just release the same tracks over and over),” said the former Ameritz employee.
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