5 Ways to Develop a Unique Selling Proposition

 By Content Marketing Consulting and Social Media Strategy - 2013-12-03

Description

Here are 5 key steps for creating a unique selling proposition that works, with rich examples you can apply to your own business.

Summary

  • A unique selling proposition, which defines your company’s unique position in the marketplace, is an important part of creating pricing power and a business that customers genuinely love.
  • The use of Roger, Moz’s lovable robot mascot, is a great example of how the business is working to recreate a positive perception of the SEO industry.
  • Entrepreneur and marketer Corbett Barr discussed how this way of thinking seeps into business.
  • Take a lesson from ThinkGeek’s playbook and closely examine the needs and wants of your ideal customer, asking yourself, “What often stops people from buying?”

 

Topics

  1. Management (0.26)
  2. NLP (0.06)
  3. Machine_Learning (0.05)

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