Top 8 Data Science Use Cases in Marketing

By KDnuggets - 2021-03-21

Description

In this article, we want to highlight some key data science use cases in marketing. Let us concentrate on several instances that present particular interest and managed to prove their efficiency in th ...

Summary

  • In this article, we want to highlight some key data science use cases in marketing.
  • Predictive analytics for customers' behavior Cluster models, predictions, collaborative filtering, regression analysis are all applied to spot the correlation patterns in the customers' behavior to predict future tendencies in purchasing.
  • Applying these models, you can make sure that the most effective ready to purchase leads will get your call to action correctly.
  • These models are used to identify the highest value customers and address them with the right offer at the right time.

 

Topics

  1. Backend (0.3)
  2. Database (0.21)
  3. Machine_Learning (0.16)

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