Description
The third-party cookie is dying, and Google is trying to create its replacement. No one should mourn the death of the cookie as we know it. For more than two decades, the third-party cookie has been t
Summary
- Search form Google’s FLoC Is a Terrible Idea Google’s FLoC Is a Terrible Idea The third-party cookie is dying, and Google is trying to create its replacement.
- For FLoC to be useful to advertisers, a user’s cohort will necessarily reveal information about their behavior.
- This makes FLoC cohorts less useful as long-term identifiers, but it also makes them more potent measures of how users behave over time.
- This solution sounds both orwellian and sisyphean.