A Game Analyst’s Guide to Dealing With a Crisis

 By Medium - 2021-03-20

Description

Sometimes the unexpected happens, and as a game analyst, you’ll have to deal with a crisis situation. Here's a comprehensive guide on how to do it.

Summary

  • Despite all the effort in improving software quality, sometimes the unexpected happens, and as a game analyst, you’ll have to deal with a crisis situation.
  • Communication and visibility Most companies have certain procedures to deal with incoming product crises.
  • If the issue is only affecting new users, it’s crucial to understand whether we have any differences in KPI behavior between Organic vs.
  • Paid, Affiliate vs. Marketing campaign… Have the volumes changed significantly over the past days (consider a period of at least 30 days to detect these changes) Correlate and eliminate Segmentation is useful to understand and find evidence regarding which players have been affected, thus helping narrow down the search.
  • When you feel that your product knowledge is not the best, it’s important to go through all changes introduced and ask team members whether they think that something is negatively impacting the game.

 

Topics

  1. Management (0.35)
  2. UX (0.24)
  3. Mobile (0.07)

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